BabyBjörn adds the Midnight Florals collection

Swedish family-owned company BabyBjörn has starting 2020 in style by launching a collection in full bloom

The limited-edition array features the award-winning ergonomic baby carriers, the BabyBjörn Baby Carrier Mini and BabyBjörn Baby Carrier One Air along with newborn essential, BabyBjörn Bouncer Bliss, available in a very limited-edition print. The beautiful designs offer today’s new and expectant parents, and their home, a classic floral style. It will be available from 3 February 2020 in the BabyBjörn online shop at

Florals are always on trend and BabyBjörn has been inspired by Dutch floral still-life images from the 1600s to create a sophisticated botanical print that’s slightly more dramatic in both colour and style. The first family to try out our Midnight Florals collection, hails from Stockholm and consists of mum Karin, a gardener, dad Galan and their two lovely children – daughter Iris and their newborn son.

Baby Carrier Mini and Baby Carrier One Air are two soft, airy and ergonomic baby carriers that make it easy for parents to give their baby the important closeness they need, and strengthens the parent-child bond from day one. The flexible mesh fabric allows the babywearer to both see and feel that they’re carrying their newborn in a natural position. The fabric gently hugs the baby’s back, legs and hips, and provides good support so that they sit in a comfy, ergonomic position.

Baby Carrier Mini is a small, snug and simple baby carrier that mum or dad can put on quickly for frequent short babywearing sessions. It’s easy for the parent to unfasten the entire front section of the baby carrier to lift out their sleeping baby. It’s perfect for the first months when the baby needs a lot of closeness around the clock.

With Baby Carrier One Air, a parent needs no assistance to easily and safely switch between carrying their baby facing in and – once the child is ready – facing out, or on their back from one year old. The baby carrier’s fully adjustable size, seat area and head support means that it can be adapted as a newborn baby grows and their needs change. Baby Carrier One Air has a sturdy waist belt and padded shoulder straps that relieve pressure on the wearer’s back and shoulders, and make it comfortable to carry a child up to the age of three years.

Bouncer Bliss in airy mesh fabric is a cosy place for a baby to play or rest close by, while mum or dad takes a shower or prepares a meal. The bouncer rocks gently when the baby kicks their legs or waves their arms. Our baby bouncer doesn’t require batteries – it runs on pure fun! Playing in the baby bouncer also helps the baby to develop their motor skills and balance. Bouncer Bliss can be used from newborn and up to the age of two years.

All materials in the three products meet the requirements of OEKO-TEX Standard 100, Class 1 for baby products. This means that they are kind to a very young baby’s skin and safe to taste.

Midnight Florals, Limited Edition is available in:

  • Baby Carrier Mini, Black/Midnight florals, Mesh (RRP: £84.99)
  • Baby Carrier One Air, Black/Midnight florals, Mesh (RRP: £163.99)
  • Bouncer Bliss, Black/Midnight florals, Mesh (RRP: £154.99)
No Comments Yet

Comments are closed


B is the only magazine for women who choose private maternity care in the UK, including ante and post natal care, scanning, classes and wellbeing.


B is published by SJH Editorial Services Ltd

VAT: 4988243066187323
Company Registration No: 7782844
Tel: 020 8340 2212 Mob: 07790 992797
All Rights Reserved