BabyBjorn soft sprinkles collection

A gorgeous new selection of carriers and bouncers from the baby care expert

Baby care and baby wearing experts BabyBjorn have introduced a new fabric range to its Baby Carrier One and Bouncer Bliss. They now feature a playful print and soft colours that have been carefully selected to appeal to style-conscious parents and blend effortlessly into modern homes.

The Unenge-Cronie triplets are the stars of the adveritisng campaign for the new collection. Bonnie, Leo and Francis were born in January 2019, and live in Sweden’s second largest city, Gothenburg, with their mum, dad and big brother Otis. These adorable babies spread joy and happiness, and keep the rest of the family busy 24/7. You can follow the triplets on Instagram here: @triplets_gothenburg

Baby Carrier One is a soft and ergonomic babywearing choice that makes it easy for parents to give their baby the important closeness that strengthens the parent-child bond from day one. The flexible fabric allows the babywearer to both see and feel that they’re carrying their newborn in a natural position, with the baby’s back in a C curve. A parent needs no assistance to easily and safely switch between carrying their baby facing in, facing out or on their back, once the child is ready. The full adjustability of the baby carrier’s size, seat area and head support means that it can be adapted as the newborn baby grows and their needs change. It’s also a useful feature when the baby carrier has two or more regular users. Baby Carrier One has a sturdy waist belt and padded shoulder straps that relieve pressure on the back and shoulders, and make babywearing comfortable from newborn and up to the age of three years. The little baby sits safely and comfortably – while mum or dad keeps their hands free.

Bouncer Bliss is a cosy place for a baby to play or rest close by, while mum or dad takes a shower or prepares a meal. The fabrics are specifically developed for young babies, and our newest and softest material, 3D jersey, feels as snuggly as the comfiest T-shirt and extra gentle against a baby’s delicate skin. The bouncer rocks gently when the baby kicks their legs or waves their arms. Our baby bouncer doesn’t need batteries – it runs on pure fun! Playing in the baby bouncer also helps the baby to develop their motor skills and balance. Bouncer Bliss can be used from newborn and up to the age of two years.

All materials in both products meet the criteria for OEKO-TEX Standard 100, Class 1 for baby products. This means that they are kind to a young baby’s skin and safe to taste.

Baby Carrier One Soft Sprinkles is available in:

  • Classic grey/Pink sprinkles, BCI Cotton (RRP: 139.99)
  • Light denim blue/Blue sprinkles, BCI Cotton (RRP: 139.99)

Bouncer Bliss Soft Sprinkles is available in:

  • Pink/Sprinkles, BCI Cotton (RRP: 139.99)
  • Blue/Sprinkles, BCI Cotton (RRP: 139.99)

For more information, head to the website

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