Etta Loves Peanuts

Baby brand Etta Loves has announced a collaboration with the heritage brand Peanuts, creating a science-based sensory collection for babies

Etta Loves, the sensory baby brand for babies, is delighted to announce the launch of the Etta Loves x Peanuts collaboration on 9 July. The much-loved Peanuts gang – which includes Snoopy and Charlie Brown – have been transformed into sensory sensations through the Etta Loves range, which has been designed alongside an expert in children’s vision so that the scales, patterns and colours support babies’ visual and cognitive development.

The science at the heart of Etta Loves ensures that babies are stimulated and mesmerised, giving parents a precious moment of calm and a lovely moment of nostalgia to boot with these new designs.

The collection introduces two exclusive Etta Loves x Peanuts prints: Hide & Seek and Hugs & Kisses. Hide & Seek features the Peanuts gang hiding amongst a black and white chequerboard design, supporting visual development from birth to four months. Hugs & Kisses is a colourful XO design with the much-loved Peanuts characters Snoopy, Woodstock and Charlie Brown, supporting babies from five months onwards.

Spellbound by Science!

Etta Loves partnered with a consultant orthoptist (a specialist in children’s vision) on the range to ensure that the Etta Loves x Peanuts prints have been designed to support babies’ visual and cognitive development whilst encapsulating the magic and nostalgia of the Peanuts gang.

By using the knowledge of what a baby can and can’t see during their first year, precise sensory prints are designed to support eye and brain development. Etta Loves’ designs contain a range of scales within each pattern to provide visual stimulation for many months, as the patterns will look different to a baby every single week.

“It has been an honour to produce such an innovative and unique collection featuring the iconic Peanuts characters. Together we have been able to create a collection which brings magic and joy to babies and parents alike,” said Jen Fuller, Founder, Etta Loves.

“Building the Peanuts infant programme has been key to our strategy over the past several years,” said Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide. “Etta Loves offers a new avenue into this category, incorporating early childhood development into the collection.”

“Building the Peanuts infant programme has been key to our strategy over the past several years,” said Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide. “Etta Loves offers a new avenue into this category, incorporating early childhood development into the collection.”

The Etta Loves x Peanuts collection comprises all the Etta Loves favourites including its XL muslins, reversible playmat, comforters, teethers as well as their latest addition to the range, the ‘sensory strip’ for calmer pram rides and tummy time.

The range will be available through selected retailers nationwide and on the website.

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