Fashion Re-told, the first ever standalone fashion store in aid of the NSPCC – is set to launch on Sloane Street this April
The ultimate pre-loved and donated fashion pop-up, Fashion Re-told will sell high end and designer items to raise funds for the NSPCC’s important work in London. The concept has been brought to life by the NSPCC’s long-standing charity partner Harrods, and Cadogan, who has donated the pop-up premises.
All proceeds from Fashion Re-told will go directly towards helping to support NSPCC’s services in the London area. This is the first time that London institutions Harrods and Cadogan have come together in support of a local cause, with the aim of helping the NSPCC’s ambition to give every child in London a voice. Harrods and Cadogan are combining and donating their considerable resources; a prime London location, retail expertise and mentoring, unrivalled service proposition and visual merchandising assets, to make this possible.
Fashion Re-told will bring the high-end customer service and luxury surroundings of Harrods to a pop-up setting, selling new and donated pre-loved high end menswear, womenswear, childrenswear and accessories. The collection edit has been curated by an expert Harrods team and will be presented in a luxurious retail environment, designed to emulate a high-end boutique that might be found within the Knightsbridge store. Donations for the store have come from members of the public, Harrods employees, as well as from high profile fashion brands, plus a selection of stock provided by Harrods.
Claire Hoyle, NSPCC Deputy Director of Fundraising said: “By visiting Fashion Re-told, shoppers can get their hands on some amazing fashion while helping the NSPCC be there for the children of London. Money raised from the Fashion Re-told pop-up will go towards funding key services in the capital like ‘Letting the Future In’, which helps young people find their voice and recover from the trauma of abuse. We’d like to thank Harrods for being so committed to their partnership with us and are also very grateful to Cadogan for supplying us with a stunning space to host our pop-up store.”
The NSPCC is a longstanding charity partner of Harrods, who to date has raised over £500,000 to support NSPCC’s services; enabling the NSPCC to answer more than 65,000 contacts to Childline; reach 1,300 Primary schools to deliver their Speak Out and Stay Safe programme; and help more than 2,600 children to recover from abuse.
Alex Wells Greco, Harrods Head of Visual Merchandising: “Fashion Re-told is the NSPCC’s first ever stand-alone fashion store, and Harrods’ first pop-up with a charity partner, so it deserved to be special. Harrods was absolutely thrilled to be able to offer our expertise and work with Cadogan to bring the store to life.”
Hugh Seaborn, Chief Executive of Cadogan added: “Sloane Street has been one of the world’s most luxurious shopping destinations since its creation by the first Earl Cadogan in the 18th century. We are thrilled to be working with Harrods and the NSPCC on the world’s most glamorous charity pop-up.”