Talking to other mums is the ‘breast’ support as The Big Breastfeeding Café Returns
A recent survey completed by over 1,400 mums, found that 50% of those questioned believe the most helpful breastfeeding advice and support they received came from local breastfeeding support groups, and family and friends, ranking significantly higher than all other channels including midwives and GPs, parenting books and websites.
The new results show just how valuable speaking to other mums can be and come just in time for The Big Breastfeeding Café’s return on 15 May, an initiative led by leading breastfeeding brand, Medela.
Medela is once again bringing mums across the UK together to host their very own cafes in the comfort of home, a local coffee shop, or even a nearby hall! Mums are encouraged to celebrate and chat all things breastfeeding, share experiences and support each other over a cuppa and a treat.
Medela discovered two years ago that an overwhelming 76% of mums believed that talking with other mums at support groups helped to not only reassure them, but actually support their feeding journey. It became clear to the brand that promoting the importance of chatting to other mums is essential and The Big Breastfeeding Café was born.
Now three years on, it has garnered national exposure, celebrity support and engaged thousands of mums! The Big Breastfeeding Cafe 2017 saw over 60 mums host their own Breastfeeding Cafes last year across the UK, from Scotland through to Birmingham, London and Cornwall.
Medela UK’s Education Manager and in-house Lactation Consultant, Sioned Hilton commented:
“The Big Breastfeeding Café continues to be a brilliant way to demonstrate the importance of mum to mum support and raise awareness of breastfeeding in society. We know that breastfeeding can be challenging but we also know that a problem shared, is often a problem halved. Ensuring that all breastfeeding mums have a reassuring and supportive network around them is vital which is why Medela is passionate about encouraging local, mum to mum support with its Big Breastfeeding Café.”