Pushchair brand iCandy has launched the ‘Paws For Thought’ campaign in support of Great Ormond Street Hospital
Makers of iconic pushchairs iCandy had pledged to support Great Ormond Street Hospital (GOSH) by sponsoring the GOSH’s family festival and a five kilometer fun run which took place on 12 October. They also launched the iCandy Matching Apparel Family Gift Set to further support the charity.
The event in Hyde Park included 10,000 people who got around the course in any way they could, whether running, walking or scooting. Entertainment for visitors was laid on and kids were invited to an art lesson where they could colour in their own wiCandy White Peach pushchair.
Inspiration for the White Peach decoration was inspired by four pushchairs designed by artists Zombie Dan, Camilla Perkins, Kealey Farmer and Sophie Hospes. These travelling works of art were designed and created as one-offs dedicated to GOSH.
Causing a stir were the iCandy Matching Apparel Family sets – cute t-shirts and babygrows featuring a bear with a red heart in honour of GOSH’s Bear Ward, which cares for children with cardiac conditions. 20 per cent of proceeds from sales go directly to GOSH to support 618 seriously ill children who arrive at the hospital each day. Families are encouraged to post pictures of themselves in the matcjing sets to raise awareness of the campaign, using the hashtag #pawsforthought. Thos who bought the sets at the event also received an iCandy goodie bag worth over £50.
RBC Race for the Kids has raised more than £5 million over the last 10 years and as the race enters its 10th anniversary, GOSH is hoping to raise £1 million to care for sick children and their families.