Live island life with Frugi

Embrace Island life and let Frugi transport you to the land of Puffin topped rocks, dazzling golden beaches and iridescent seas with Frugi’s SS19 Summer of Scillyness!

Unveiling the first instalment today, this new collection is inspired by the exquisite Isles of Scilly, an archipelago 28 miles off the Cornish coast. The seaside brights and tropical tones will have you day dreaming about collecting shells on St Agnes beach or snorkeling with the seals as you discover one the UK’s most treasured family holiday destinations!

“Our Design team immersed themselves in island life on the Scillies to create this collection”, commented Jeni Bolton, Frugi’s Head of Design. “We hope to captivate little one’s imaginations with classic isles of Scilly characters such as seagulls and seals with puffins taking centre stage in this collection.”

Baby and Toddler – newborn to four years.

SS19 is positively bursting with new shapes, techniques and characters! Making its debut is the Dorothy Twirly Dress featuring Frugi’s signature rainbow colours tiered with different prints including polka dots and seashells. The turquoise Lovely Day Dungaree featuring the new Puffin Parade all over print is a real Scilly tribute and a gorgeous unisex design, perfect for sibling twinning!

Don’t miss the fab accessories such as socks, reversible bibs and 2 Pack Muslins that match perfectly with your favourite outfits!

Kids Range – age two to ten years

Frugi’s famous Skater Dress makes its return once again, with short sleeves for the warmer months. Available in two all-over prints, it’d be Scilly not to get both the colourful puffins and fish on a turquoise backdrop and the striking rainbows and polka dots on a bright blue background. The new Dorothy Twirly Skirt is great for matching up with the Dorothy Twirly Dress, featuring the same iconic rainbow colours with polka dots and seashell detail.

Not forgetting the Reese Reversible Jacket, the stylish raglan sleeve offers a green and grey design, with blue and grey on the reverse. Also featuring a contrasting collar and stripe detailing on the cuffs and waistband, Frugi have added their touch to a classic style.


Frugi’s given its popular snugglesuits a Scilly twist this season, with Paddling Puffins, an all-over seagull print, and a bright blue and white polka dot design with rainbow detail on the front. The organic cotton brushback fleece is super soft to snuggle up in after a day at the beach!

Following the ‘Scilliest’ day, little ones can jump into PJ’s that will take them to the stars! Amazed by the beautiful clear night skies on the Scilly Isles, the design team were inspired to head to outer space with the nightwear.

Frugi’s underwear collection returns for SS19, offering children the softest organic cotton close to their skin.

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