Selina Russell of Cheeky Rascals
How did your company begin?
Cheeky Rascals started when Selina Russell was living in France. Shortly after becoming a mum, she noticed that there were lots of amazing parenting products available in France that she couldn’t get in the UK – and all her friends wanted them! She started bringing a few bits back and forth, whenever she was visiting home and eventually, when she moved back to the UK, decided that she should start to import and sell some of this brilliant baby kit…that was 20 years ago!
Do you export?
Most of our products are imported from across the globe, so we bring brands that we’ve found elsewhere back to the UK. Some of our homegrown talent does exist though – My Carry Potty is just one.