MORI brings The Gruffalo story to life in a new collection for babies and toddlers
This Autumn, take a stroll through the deep dark wood with the award-winning London based baby and toddler clothing brand MORI and its collaboration with the much-loved children’s character, The Gruffalo. This unique collection has been designed using MORI’s very own secret Gruffalo crumble recipe in celebration of the book’s 20th anniversary year.
Written by renowned children’s author Julia Donaldson and illustrated by Axel Scheffler, The Gruffalo has won countless awards and sold over 13.5 million copies, delighting readers – young and old alike – for two decades.
MORI strongly believe in the benefits of reading and creating special memories at bedtime, which is why they embraced the opportunity to work with The Gruffalo. Studies have shown that reading builds the bond between a parent and child, increases language and reading skills, aids concentration, and helps to develop imagination, creativity and empathy.
Using the illustrative details from the children’s book, MORI has created a collection of the softest sleepwear crafted in its signature cotton and bamboo fabric and daywear thoughtfully made from organic cotton.
This keepsake collection features the cherished characters, scenes and quotes from The Gruffalo.
Featuring four exclusive prints, the day and sleep collection ranges from newborn to four years with prices starting from £18 for a T-Shirt to £69.50 for the Clever Sleeping Bag.