Nichola Pass of Silver Cross
What does it mean to you to be a British brand?
“Britishness” is an important part of the Silver Cross brand, it is a key part of our DNA. We gain a great sense of pride that millions of British parents have chosen Silver Cross and we have been part of the family for generations, and the Balmoral pram is seen as a classic icon of British design
What are the Brits best at?
Brits are best known for their brilliant inventions and high quality engineering, two qualities that can still be seen running through our most famous exported brands and products.
There is also another dimension to British brands, we have a unique sense of style that is recognisable around the world. The ability to combine the classic with the contemporary and then add our unique twist to create a distinctly British aesthetic. We bring a sense of humour and touch of fun that reflects our individuality.
How did your company begin?
Silver Cross was founded in 1877 when inventor William Wilson, came up with the original baby carriage. William had a newborn son of his own and was looking to develop a comfortable and safe way to take him for walks and transport him outside. The idea took off and Silver Cross was born.
Do you sell abroad?
Yes, today Silver Cross is a global brand and our products are available all over the world.
What’s your best new product this year?
We develop new products every year, and 2016 is going to be especially busy for us…. More details will follow soon so watch this space!