About Us

B is published by Aveta Publishing, a small yet perfectly formed team of writers and health professionals with an enormous amount of experience in writing for pregnant women and new parents.

Together, we aim to bring you the latest news and research on all aspects of your pregnancy, birth and the health and wellbeing of your baby up to the age of two years.

We never forget that every pregnant woman and dad-to-be has a huge thirst for information at a time that is the most exciting of your life. We’re here to help support you all the way with the best editorial, the most informative product reviews and resources to help you find health professionals, scanning and diagnostics clinics, ante natal classes and more – in fact, all you need to have a happy and healthy pregnancy and a beautiful, bouncing baby.

Managing Editor Sally J. Hall

Sally has been an expert in the baby market for years and has an unrivalled knowledge of the baby industry and nursery products. She has worked for most of the UK’s major parenting titles including Emma’s Diary, Mother and Baby, Pregnancy and Birth, Bounty and Boots. She has written for several UK daily and Sunday newspapers including The Independent and is also the author of Eco Baby, A Guide to Green Parenting and author of several chapters of Watch My Baby Grow published in 2015 by Dorling Kindersley.


Art Director Ruth Ellis

With 12 years’ experience in the consumer publishing industry, particularly within the parenting market, Ruth has designed numerous magazines and websites for many prestigious titles, including Mother and Baby and Boots Health and Beauty. Her unique style, flair and eye for design has made her one of the most sought- after designers in the industry and having her daughter Elsie last year has given her a personal as well as a professional interest in the baby market.


Health Editor Radhika Holmstrom

With a strong background in health journalism, Radhika has also written for many consumer and specialist magazines. Whilst she focuses on health, parenting and learning issues, she has also written widely on environmental and ethical issues. She is a visiting lecturer at Middlesex University , lecturing to undergraduates and postgraduates on feature-writing.


Consumer and Shopping Editor Sarah Lafarge

Sarah has worked on magazines for 17 years. Her background was in fashion writing and styling, but after the birth of her second child she entered the parenting world as Mother & Baby’s Shopping Editor, where she covered fashion, interiors, baby products and testings. She is extremely knowledgeable on all baby products and is incredibly well respected in the nursery industry.


Jo Tantum

Sleep Expert Jo Tantum

With nearly 30 years’ experience working with babies and parents Worldwide, it’s no wonder Jo is the UK’s leading Baby Sleep Expert. Teaching babies how to love sleeping with calm, gentle guidance, with no tears! Encouraging confident parenting.



Contributing Editor Liat Hughes Joshi

Liat is a very well known name in the parenting world and is the author of four books, including ‘New Old-fashioned Parenting’ and ‘How to Unplug Your Child’ (both published by Summersdale) and Raising Children: The Primary Years (Pearson).



Editorial office:

T: 020 8340 2212
M: 07790 992797
E: Info@BBabyMagazine.co.uk

Advertising Sales:

E: info@bbabymagazine.co.uk
T: 07790 992797 / 020 8340 2212

B is published by Aveta Publishing Ltd, 19 Cecile Park, London N8 9AX All Rights Reserved

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B is the only magazine for women who choose private maternity care in the UK, including ante and post natal care, scanning, classes and wellbeing.


B is published by SJH Editorial Services Ltd

VAT: 4988243066187323
Company Registration No: 7782844
Tel: 020 8340 2212 Mob: 07790 992797
All Rights Reserved