Iconic Dutch pushchair brand Bugaboo has joined forces with Dutch artist Bas Kosters to bring something bold and unexpected to a new generation of parents
The all-new Bugaboo by Bas collection is part of Bugaboo’s 20th anniversary and is a tribute to the special, long-standing friendship between the artist and brand.
It’s 20 years since Bugaboo launched the world’s first all-in-one pushchair. After shaking up the industry with this game-changing product, they went on to be the first brand to take the pushchair out of the playground and onto the catwalk with the first Bas Kosters collaboration in 2005. This year, they invited him back once again to honour their creative heritage with a special limited-edition print.
Inspired by the theme of ‘connection’, the new limited-edition collection features a playful and colourful print designed in true Bas Kosters style. The instantly recognisable design expresses the importance of being connected with your surroundings, with friends and family, and the special connection between Bas and Bugaboo. The eye-catching design features various friends connected by holding hands and dancing around in circles. The limited edition print is available for the Bugaboo Fox and on the black chassis.
“I think connectivity is just so important and I think that is something that I really strive for in my work.” Bas Kosters, artist
The start of a creative journey
Bugaboo first teamed up with Bas Kosters in 2005, giving the young artist complete creative freedom to use the stroller as a blank canvas and design something completely new and exciting —it was a first for Bugaboo and it was a first for the pushchair industry. This fresh and creative approach went on to lay the foundations for a stream of exciting and groundbreaking partnerships. Since that first journey into the unknown, Bugaboo have teamed up with an impressive portfolio of creative partners from the art and fashion world including Missoni, Viktor & Rolf and the Andy Warhol Foundation for the Visual Arts.
“It’s all about being inventive and creative – and going for the unexpected. We were led by the idea that having a child doesn’t mean you have to compromise on style.” — Madeleen Klaasen, CMO at Bugaboo
Meanwhile, the special connection between Bas Kosters and Bugaboo continued throughout the years. They worked together again in 2011 to create the one-off Bugaboo African doll by Bas Kosters pushchair, and then again in 2015 (exactly 10 years after their first collaboration) for an anniversary collection made up of 3 X 3 limited pushchairs designed for the catwalk. Fast forward to this year and they’ve once again joining forces, bringing a bold new limited-edition pushchair that’s sure to make a statement all over again.